Mythili Chandrasekar has 25 years experience in the field of advertising and marketing communications. She is currently Senior Vice President and Executive Planning Director in JWT, India’s foremost advertising agency. Her work profile includes extensive market research, insight mining, brand planning, and trends watching. She works on a very wide range of categories, leads national initiatives, participates in international researches and training programmes as faculty, designs and conducts workshops, and lectures in management schools. She writes frequently in many dailies and advertising websites, reflecting a deep interest in human behaviour and trends in social psychology.
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